Superkraft Wins Benelux Budget from La Martiniquaise
La Martiniquaise, one of Europe’s largest beverage groups, has decided to entrust its entire brand portfolio in the Benelux to the Ghent-based agency Superkraft.
The group is globally renowned for its wide range of spirits and liqueurs. The portfolio includes well-known jenevers such as Peterman, Smeets, and Hooghoudt, international spirits like Cutty Sark, Label 5, Saint James, Poliakov, and Porto Cruz, the fast-growing market leader in alcohol-free cocktails Sir James, and the children’s favorite champagne Kidibul.
“Superkraft impressed us with strong strategic brand thinking, innovative creativity, and infectious enthusiasm. I look forward to tackling the exciting challenge of energizing the beverage market with one integrated partner,” says Dorien Loridan, Marketing Director of La Martiniquaise.
“La Martiniquaise has a magnificent portfolio with both local icons and international champions. It’s a wonderful challenge to make these brands relevant in the hypercompetitive Benelux beverage market,” adds Sam Lagaert, Managing Director of Superkraft.
With this collaboration, La Martiniquaise and Superkraft aim to pursue a fresh and dynamic approach to further grow their brand portfolio in the Benelux.
