Car sharing isn’t just for tree-huggers.
A new campaign by Superkraft for the City of Ghent.
Suddenly, they’re everywhere in Ghent: tuned-up shared cars that are impossible to miss and draw everyone’s attention. They’re part of a creative campaign developed by Superkraft and the City of Ghent to deliver one clear message: shared mobility is for everyone.
With this campaign, the City of Ghent wants to make it clear that car sharing isn’t just for early adopters or young urbanites. “Shared mobility shouldn’t be a solution for a select few,” says the City of Ghent. “It should work for every citizen of Ghent — in every neighborhood, for every age and background.”
Superkraft came up with a striking concept where the shared cars themselves become the billboards, sparking conversations about mobility across the city. The action goes beyond the streetscape: a social media campaign with videos and static visuals brings the idea online and highlights the full range of car-sharing options equally. Mobility Alderman Joris Vandenbroucke gave the campaign an extra push with an official press event.
Credits
Art Director: Louise Windels
Copywriter: Silke Beurms
Head of Design: Caroline Vanneste
Senior Brand Designer: Arnaud Segers
Graphic Designer: Nicky Silversmet
Motion Designer: Casimir Desmet
Account Executive: Phebe Vanderstraeten
Account Executive: Luna Van Hoye
Client Service Director: Kurt Vandermaesen
Creative Director: Koenraad Lefever
Strategic Director: Jef Raeman
Managing Partners: Sam Lagaert & Lien Brouillard
