{
    "title": "Umbrosa conquiert le monde avec Superkraft ",
    "modified_at": "2026-04-08 10:09:12",
    "published_at": "2026-04-08 10:09:00",
    "url": "https://superkraft.prezly.com/umbrosa-conquiert-le-monde-avec-superkraft",
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    "language": "FR",
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    "body": "<p style=\"text-align: left\">Umbrosa, sp&eacute;cialiste belge des parasols design et actif dans plus de 60 pays, s&rsquo;associe &agrave; Superkraft afin de renforcer son positionnement de marque &agrave; l&rsquo;international. L&rsquo;accent passe d&rsquo;une communication produit fonctionnelle &agrave; un storytelling de marque &eacute;motionnel, premium et orient&eacute; design. </p><p style=\"text-align: left\">&Agrave; la suite d&rsquo;un exercice de marque approfondi, Superkraft a d&eacute;velopp&eacute; un nouveau positionnement sous le nom de <em>Timeless Elegance</em>, accompagn&eacute; d&rsquo;une identit&eacute; visuelle renouvel&eacute;e et d&rsquo;une campagne internationale. </p><p style=\"text-align: left\">Le concept cr&eacute;atif joue sur le contraste : gr&acirc;ce &agrave; une technique de slow shutter speed, le parasol Umbrosa reste visuellement intact tandis que le monde autour de lui est en mouvement. Cela illustre puissamment la promesse de la marque : intemporalit&eacute; et durabilit&eacute;. </p><p style=\"text-align: left\">La campagne est d&eacute;ploy&eacute;e en Europe et aux &Eacute;tats-Unis via Meta et LinkedIn, en mettant l&rsquo;accent &agrave; la fois sur la construction de la marque et sur des r&eacute;alisations concr&egrave;tes, telles que Hard Rock Cafe Madrid, Nikki Beach Mallorca et Four Seasons Lisbonne. </p><p style=\"text-align: left\">Gr&acirc;ce &agrave; cette collaboration, Umbrosa ambitionne de construire une marque premium coh&eacute;rente et reconnaissable &agrave; l&rsquo;&eacute;chelle mondiale, avec comme prochaine &eacute;tape le lancement d&rsquo;un nouveau mod&egrave;le en Europe, en Am&eacute;rique et au Moyen-Orient. </p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/348936f5-5af7-4dc2-8bb1-537c8077308a/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-348936f5-5af7-4dc2-8bb1-537c8077308a\"\n                data-id=\"348936f5-5af7-4dc2-8bb1-537c8077308a\"\n                data-original=\"https://cdn.uc.assets.prezly.com/348936f5-5af7-4dc2-8bb1-537c8077308a/-/inline/no/SPECTRA+Cantilever+-+Landscape+-+EU.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/348936f5-5af7-4dc2-8bb1-537c8077308a/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/64a53b31-4ec1-460a-a39b-dbade0e19cfa/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-64a53b31-4ec1-460a-a39b-dbade0e19cfa\"\n                data-id=\"64a53b31-4ec1-460a-a39b-dbade0e19cfa\"\n                data-original=\"https://cdn.uc.assets.prezly.com/64a53b31-4ec1-460a-a39b-dbade0e19cfa/-/inline/no/VERSA+ROUND+-+Landscape+-+EU.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/64a53b31-4ec1-460a-a39b-dbade0e19cfa/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-aa23dd0b-6537-4990-a45f-c37623baf7a8\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 80vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 125%;\"><iframe data-iframely-url=\"https://cdn.iframe.ly/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1181120990%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1775639218&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://cdn.iframe.ly/embed.js\" charset=\"utf-8\"></script>\n</div><p style=\"text-align: left\"><strong>Credits</strong> </p><p style=\"text-align: left\">Agency: Superkraft </p><p style=\"text-align: left\">Client: Umbrosa </p><p style=\"text-align: left\">Client contact: Christophe Haemers, Eva Verbesselt </p><p style=\"text-align: left\">Managing partners: Lien Brouillard, Sam Lagaert </p><p style=\"text-align: left\">Creative Director: Koenraad Lefever </p><p style=\"text-align: left\">Strategic Director: Jef Raeman </p><p style=\"text-align: left\">Strategy: Febe Nolf \u200b </p><p style=\"text-align: left\">Account Manager: Jana Maes </p><p style=\"text-align: left\">Creatives: Girbe Bogaerts, Yannick De Haes </p><p style=\"text-align: left\">Head of Design: Caroline Vanneste </p><p style=\"text-align: left\">Brand Designer: Arnaud Segers </p><p style=\"text-align: left\">Motion design: Casimir Desmet </p><p style=\"text-align: left\">Digital &amp; Data : Lennert Balcaen, Sven Jacobs </p><p>&nbsp;</p>",
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