Superpower at Superkraft

Modern cars are looking more and more alike. The same shapes, the same colours and ever less character. They still take us from A to B, but they excite us less and less.

After three years of renovation, Design Museum Gent is reopening its doors with a new wing. Superkraft has developed the entire reopening campaign as well as the new positioning: ‘Keep questioning everything.’

Grain jenever has been a staple in Belgium for generations, but the category has lost popularity due to the rise of many new drink alternatives. To introduce a younger audience to the character of grain jenever, Peterman is launching a surprisingly simple easy mix: grain jenever with bitter lemon, the “straaljager.”