{
    "title": "Superkraft is 100% Brugse Poort ",
    "modified_at": "2026-04-03 13:31:33",
    "published_at": "2026-04-07 10:26:00",
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    "body": "<p style=\"text-align: left\">Stad Gent en Superkraft bundelen hun krachten om het ondernemerschap in de Brugse Poort te versterken en het potentieel van de wijk naar voren te brengen. </p><p style=\"text-align: left\">De problematiek was duidelijk. De Brugse Poort wordt te vaak bekeken door een lens van uitdagingen zoals leegstand, versnippering en een imago dat niet altijd strookt met de realiteit. Terwijl wie er woont of werkt, net het tegenovergestelde ziet: een buurt vol karakter, diversiteit en ondernemingszin. </p><p style=\"text-align: left\">Superkraft vertaalde dat spanningsveld naar 100% Brugse Poort. Een beweging die het bestaande potentieel en de trots van de buurt zichtbaar maakt. Met stickers, tape, kleuren en verhalen claimt de wijk haar eigen verhaal. </p><p style=\"text-align: left\">Geen klassieke reclame, maar een aanpak van onderuit die lokale ondernemers en bewoners samenbrengt. Zo wordt de Brugse Poort opnieuw gepositioneerd als een plek die leeft, verrast en iedereen uitnodigt om te ontdekken. </p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/172b21a3-0975-4a84-9829-8fd31022b8ec/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/172b21a3-0975-4a84-9829-8fd31022b8ec/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/172b21a3-0975-4a84-9829-8fd31022b8ec/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-172b21a3-0975-4a84-9829-8fd31022b8ec\"\n                data-id=\"172b21a3-0975-4a84-9829-8fd31022b8ec\"\n                data-original=\"https://cdn.uc.assets.prezly.com/172b21a3-0975-4a84-9829-8fd31022b8ec/-/inline/no/3840+_STAD_GENT_BRUGSE_POORT_1080x1350_SOME_SUPERKRAFT14.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/172b21a3-0975-4a84-9829-8fd31022b8ec/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/82e7eaca-e0a0-4d98-bd5a-b9e5e58d2614/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-82e7eaca-e0a0-4d98-bd5a-b9e5e58d2614\"\n                data-id=\"82e7eaca-e0a0-4d98-bd5a-b9e5e58d2614\"\n                data-original=\"https://cdn.uc.assets.prezly.com/82e7eaca-e0a0-4d98-bd5a-b9e5e58d2614/-/inline/no/SK-Persbericht-100BP-01.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/82e7eaca-e0a0-4d98-bd5a-b9e5e58d2614/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: left\"><strong>Credits </strong> \u200b </p><p style=\"text-align: left\">Art Director: Louise Windels \u200b \u200b </p><p style=\"text-align: left\">Copywriter: Silke Beurms \u200b \u200b </p><p style=\"text-align: left\">Head of Design: Caroline Vanneste \u200b </p><p style=\"text-align: left\">Senior Brand Designer: Arnaud Segers \u200b </p><p style=\"text-align: left\">Account Executive: Phebe Vanderstraeten \u200b </p><p style=\"text-align: left\">Account Executive: Luna Van Hoye \u200b </p><p style=\"text-align: left\">Creative Director: Koenraad Lefever \u200b </p><p style=\"text-align: left\">Strategic Director: Jef Raeman </p><p>&nbsp;</p>",
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