{
    "title": "Superkraft is 100% Brugse Poort ",
    "modified_at": "2026-04-03 13:31:33",
    "published_at": "2026-04-07 10:27:00",
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    "body": "<p style=\"text-align: left\">The City of Ghent and Superkraft are joining forces to strengthen entrepreneurship in the Brugse Poort and bring the neighborhood&rsquo;s potential to the forefront. </p><p style=\"text-align: left\">The challenge was clear. The Brugse Poort is too often viewed through a lens of issues such as vacancy, fragmentation, and an image that does not always reflect reality. Yet those who live and work there see the exact opposite: a neighborhood full of character, diversity, and entrepreneurial spirit. </p><p style=\"text-align: left\">Superkraft translated this tension into 100% Brugse Poort. A movement that makes the existing potential and pride of the neighborhood visible. With stickers, tape, colors, and stories, the area claims its own narrative. </p><p style=\"text-align: left\">Not a traditional advertising campaign, but a bottom up approach that brings together local entrepreneurs and residents. In doing so, the Brugse Poort is repositioned as a vibrant place that surprises and invites everyone to explore. </p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/aa9a2eba-ff72-4c62-a7bc-fa11d2f66f59/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/aa9a2eba-ff72-4c62-a7bc-fa11d2f66f59/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/aa9a2eba-ff72-4c62-a7bc-fa11d2f66f59/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-aa9a2eba-ff72-4c62-a7bc-fa11d2f66f59\"\n                data-id=\"aa9a2eba-ff72-4c62-a7bc-fa11d2f66f59\"\n                data-original=\"https://cdn.uc.assets.prezly.com/aa9a2eba-ff72-4c62-a7bc-fa11d2f66f59/-/inline/no/3840+_STAD_GENT_BRUGSE_POORT_1080x1350_SOME_SUPERKRAFT14.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/aa9a2eba-ff72-4c62-a7bc-fa11d2f66f59/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/d645369f-7934-4d3d-b706-fe84d08aa6d3/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-d645369f-7934-4d3d-b706-fe84d08aa6d3\"\n                data-id=\"d645369f-7934-4d3d-b706-fe84d08aa6d3\"\n                data-original=\"https://cdn.uc.assets.prezly.com/d645369f-7934-4d3d-b706-fe84d08aa6d3/-/inline/no/SK-Persbericht-100BP-01.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/d645369f-7934-4d3d-b706-fe84d08aa6d3/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: left\"><strong>Credits </strong> \u200b </p><p style=\"text-align: left\">Art Director: Louise Windels \u200b \u200b </p><p style=\"text-align: left\">Copywriter: Silke Beurms \u200b \u200b </p><p style=\"text-align: left\">Head of Design: Caroline Vanneste \u200b </p><p style=\"text-align: left\">Senior Brand Designer: Arnaud Segers \u200b </p><p style=\"text-align: left\">Account Executive: Phebe Vanderstraeten \u200b </p><p style=\"text-align: left\">Account Executive: Luna Van Hoye \u200b </p><p style=\"text-align: left\">Creative Director: Koenraad Lefever \u200b </p><p style=\"text-align: left\">Strategic Director: Jef Raeman </p><p>&nbsp;</p>",
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    "author": {
        "id": 36289,
        "username": "sam@superkraft.be",
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