Superkraft is 100% Brugse Poort

The City of Ghent and Superkraft are joining forces to strengthen entrepreneurship in the Brugse Poort and bring the neighborhood’s potential to the forefront.

The challenge was clear. The Brugse Poort is too often viewed through a lens of issues such as vacancy, fragmentation, and an image that does not always reflect reality. Yet those who live and work there see the exact opposite: a neighborhood full of character, diversity, and entrepreneurial spirit.

Superkraft translated this tension into 100% Brugse Poort. A movement that makes the existing potential and pride of the neighborhood visible. With stickers, tape, colors, and stories, the area claims its own narrative.

Not a traditional advertising campaign, but a bottom up approach that brings together local entrepreneurs and residents. In doing so, the Brugse Poort is repositioned as a vibrant place that surprises and invites everyone to explore.

Credits ​

Art Director: Louise Windels ​ ​

Copywriter: Silke Beurms ​ ​

Head of Design: Caroline Vanneste ​

Senior Brand Designer: Arnaud Segers ​

Account Executive: Phebe Vanderstraeten ​

Account Executive: Luna Van Hoye ​

Creative Director: Koenraad Lefever ​

Strategic Director: Jef Raeman