{
    "title": "Superkraft continue de tout remettre en question pour Design Museum Gent ",
    "modified_at": "2026-09-22 09:24:53",
    "published_at": "2026-09-22 09:24:00",
    "url": "https://superkraft.prezly.com/superkraft-continue-de-tout-remettre-en-question-pour-design-museum-gent",
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    "body": "<p style=\"text-align: left\">Apr&egrave;s trois ann&eacute;es de r&eacute;novation, Design Museum Gent rouvre ses portes avec une nouvelle aile. Superkraft a d&eacute;velopp&eacute; l&rsquo;ensemble de la campagne de r&eacute;ouverture ainsi que le nouveau positionnement : &laquo; Continuez &agrave; tout remettre en question. &raquo; </p><p style=\"text-align: left\">Cette id&eacute;e positionne le mus&eacute;e non pas comme une destination, mais comme un point de d&eacute;part. Car le design de chaque objet qui nous entoure est un jour n&eacute; d&rsquo;une question. La v&eacute;ritable valeur du mus&eacute;e ne r&eacute;side donc pas uniquement dans sa visite, mais dans ce qui se passe une fois que l&rsquo;on en ressort. On devient plus curieux, plus critique. Remettre tout en question ne s&rsquo;arr&ecirc;te pas &agrave; Design Museum Gent. C&rsquo;est l&agrave; que tout commence. </p><p style=\"text-align: left\">Cette id&eacute;e se d&eacute;cline &eacute;galement en film et en radio. Une personne se trouve dans le mus&eacute;e et commence &agrave; se poser une question apr&egrave;s l&rsquo;autre. Un flux de pens&eacute;es qui semble ne jamais s&rsquo;arr&ecirc;ter. </p><p style=\"text-align: left\">La campagne est d&eacute;ploy&eacute;e &agrave; la t&eacute;l&eacute;vision, au cin&eacute;ma, sur les r&eacute;seaux sociaux, &agrave; la radio, dans la presse et en OOH. </p><p>&nbsp;</p><div id=\"video-8a887e1c-e6c9-4bad-911b-2a9d4dcbd0d6\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F05e4f8ba-2305-459a-8338-1fa1ef176802%2F4x3_30S_MAGDA_OPENING%2520(1).mp4%23_cb1789980795&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-0461520b-7308-4c5f-9942-8aeb80d0bd4d\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F018a4e1d-cd80-4f1c-94d4-1c8a97f2bc05%2F4x3_30S_JEF_OPENING%2520(1).mp4%23_cb1789980806&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-ecea063f-30a1-40dd-a642-aa17af3bddb0\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fsuperkraft-980195922%2Fdesign-museum-gent-opening%3Futm_source%3Dclipboard%26utm_campaign%3Dwtshare%26utm_medium%3Dwidget%26utm_content%3Dhttps%25253A%25252F%25252Fsoundcloud.com%25252Fsuperkraft-980195922%25252Fdesign-museum-gent-opening%23_cb1789981177&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-88185221-b2f1-41c2-91d7-d5345f7c7b32\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fsuperkraft-980195922%2Fdesign-museum-gent-opening-1%3Fsi%3D475cc183008f4674ae4e2e88a6b7bcbb%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1789981285&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/8d04cf1b-879a-4a97-aa6c-d05ce3b9c630/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-8d04cf1b-879a-4a97-aa6c-d05ce3b9c630\"\n                data-id=\"8d04cf1b-879a-4a97-aa6c-d05ce3b9c630\"\n                data-original=\"https://cdn.uc.assets.prezly.com/8d04cf1b-879a-4a97-aa6c-d05ce3b9c630/-/inline/no/Schermafbeelding+2026-09-21+om+11.38.39.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/8d04cf1b-879a-4a97-aa6c-d05ce3b9c630/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-170c9050-5ad4-4120-b2a1-4097a060fcec\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F76744564-c651-409d-8a69-443f83c693fb%2F4381_DesignMuseumGent_Digital_Marketing.mp4%23_cb1790065478&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>CREDITS</strong> \u200b </p><p style=\"text-align: left\">Agency: Superkraft \u200b </p><p style=\"text-align: left\">Client: Design Museum \u200b </p><p style=\"text-align: left\">Client contact: Jonas Tavernier, Charlotte Huyghe, Margot Van Hove </p><p style=\"text-align: left\">Managing partners: Lien Brouillard, Sam Lagaert \u200b </p><p style=\"text-align: left\">Creative Director: Koenraad Lefever \u200b </p><p style=\"text-align: left\">Strategic Director: Jef Raeman \u200b </p><p style=\"text-align: left\">Account: Julie Meirlaen \u200b </p><p style=\"text-align: left\">Creatives: Girbe Bogaerts, Yannick De Haes \u200b </p><p style=\"text-align: left\">Design Director: Caroline Vanneste \u200b </p><p style=\"text-align: left\">Design: Arnaud Segers, Nicky Silversmet, Caroline Vanneste \u200b </p><p style=\"text-align: left\">Motion design: Casimir Desmet, Nicky Silversmet </p><p style=\"text-align: left\">Digital &amp; Data : Lennert Balcaen, Sven Jacobs </p><p style=\"text-align: left\">Director: Pim Vergeest </p><p style=\"text-align: left\">DOP: Arno Weijdema </p><p style=\"text-align: left\">Radio &amp; Sound: Sonhouse \u200b </p><p>&nbsp;</p>",
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