{
    "title": "Superkraft blijft alles in vraag stellen voor Design Museum Gent",
    "modified_at": "2026-09-22 07:41:24",
    "published_at": "2026-09-22 09:23:00",
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    "body": "<p>Na drie jaar renovatie heropent Design Museum Gent zijn deuren met een nieuwe vleugel. Superkraft ontwikkelde de volledige heropeningscampagne en de nieuwe positionering: <em>&lsquo;Blijf alles in vraag stellen.&rsquo; </em> </p><p style=\"text-align: left\">Deze gedachte positioneert het museum niet als bestemming maar als vertrekpunt. Want het design van elk object rondom ons is ooit vertrokken vanuit een vraag. De echte waarde van het museum zit dan ook niet in het bezoeken ervan, maar in wat er gebeurt eens je buitenstapt. Je wordt nieuwsgieriger en kritischer. Alles in vraag stellen stopt niet in Design Museum Gent. Het begint er. \u200b </p><p style=\"text-align: left\">Deze gedachte wordt doorgetrokken in film en radio. Iemand staat in het museum en begint zich de ene na de andere vraag te stellen. Een gedachtestroom die nooit lijkt te stoppen. \u200b </p><p style=\"text-align: left\">De campagne loopt op tv, cinema, social, radio, print en OOH.</p><div id=\"video-8a887e1c-e6c9-4bad-911b-2a9d4dcbd0d6\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2F05e4f8ba-2305-459a-8338-1fa1ef176802%2F4x3_30S_MAGDA_OPENING%2520(1).mp4%23_cb1789980795&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><div id=\"video-0461520b-7308-4c5f-9942-8aeb80d0bd4d\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; 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left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div><div class=\"release-content-embed release-content-embed--rich release-content-embed--contained\" id=\"embed-88185221-b2f1-41c2-91d7-d5345f7c7b32\"><div><div style=\"left: 0; width: 100%; height: 400px; position: relative;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fsoundcloud.com%2Fsuperkraft-980195922%2Fdesign-museum-gent-opening-1%3Fsi%3D475cc183008f4674ae4e2e88a6b7bcbb%26utm_source%3Dclipboard%26utm_medium%3Dtext%26utm_campaign%3Dsocial_sharing%23_cb1789981285&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script></div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/8d04cf1b-879a-4a97-aa6c-d05ce3b9c630/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-8d04cf1b-879a-4a97-aa6c-d05ce3b9c630\"\n                data-id=\"8d04cf1b-879a-4a97-aa6c-d05ce3b9c630\"\n                data-original=\"https://cdn.uc.assets.prezly.com/8d04cf1b-879a-4a97-aa6c-d05ce3b9c630/-/inline/no/Schermafbeelding+2026-09-21+om+11.38.39.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/8d04cf1b-879a-4a97-aa6c-d05ce3b9c630/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<div id=\"video-e1da5963-aa61-4d87-a979-9c49652fc88d\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 56.25%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fcdn.uc.assets.prezly.com%2Ffe6c8ca5-b876-47d9-a7db-78beece22a46%2F4381_DesignMuseumGent_Digital_Marketing.mp4%23_cb1790059120&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div><p><strong>CREDITS</strong> \u200b </p><p style=\"text-align: left\">Agency: Superkraft \u200b </p><p style=\"text-align: left\">Client: Design Museum \u200b </p><p style=\"text-align: left\">Client contact: Jonas Tavernier, Charlotte Huyghe, Margot Van Hove </p><p style=\"text-align: left\">Managing partners: Lien Brouillard, Sam Lagaert \u200b </p><p style=\"text-align: left\">Creative Director: Koenraad Lefever \u200b </p><p style=\"text-align: left\">Strategic Director: Jef Raeman \u200b </p><p style=\"text-align: left\">Account: Julie Meirlaen \u200b </p><p style=\"text-align: left\">Creatives: Girbe Bogaerts, Yannick De Haes \u200b </p><p style=\"text-align: left\">Design Director: Caroline Vanneste \u200b </p><p style=\"text-align: left\">Design: Arnaud Segers, Nicky Silversmet, Caroline Vanneste \u200b </p><p style=\"text-align: left\">Motion design: Casimir Desmet, Nicky Silversmet </p><p style=\"text-align: left\">Digital &amp; Data : Lennert Balcaen, Sven Jacobs </p><p style=\"text-align: left\">Director: Pim Vergeest </p><p style=\"text-align: left\">DOP: Arno Weijdema </p><p style=\"text-align: left\">Radio &amp; Sound: Sonhouse \u200b </p><p>&nbsp;</p>",
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