{
    "title": "Superkraft, 100 % Brugse Poort ",
    "modified_at": "2026-04-03 13:31:33",
    "published_at": "2026-04-07 10:29:00",
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    "body": "<p style=\"text-align: left\">La Ville de Gand et Superkraft unissent leurs forces pour stimuler l&#039;entrepreneuriat dans le quartier du Brugse Poort et mettre en avant son potentiel. </p><p style=\"text-align: left\">Le constat &eacute;tait clair. Le quartier du Brugse Poort est trop souvent associ&eacute; &agrave; des d&eacute;fis tels que l&#039;inoccupation des b&acirc;timents, la fragmentation et une image qui ne correspond pas toujours &agrave; la r&eacute;alit&eacute;. Alors que ceux qui y vivent ou y travaillent voient exactement le contraire : un quartier plein de caract&egrave;re, de diversit&eacute; et d&#039;esprit d&#039;entreprise. </p><p style=\"text-align: left\">Superkraft a traduit cette tension en 100 % Brugse Poort. Un mouvement qui met en lumi&egrave;re le potentiel existant et la fiert&eacute; du quartier. &Agrave; l&rsquo;aide d&rsquo;autocollants, de ruban adh&eacute;sif, de couleurs et d&rsquo;histoires, le quartier revendique sa propre histoire. </p><p style=\"text-align: left\">Loin de la publicit&eacute; classique, cette approche participative rassemble les entrepreneurs locaux et les habitants. Brugse Poort se positionne &agrave; nouveau comme un lieu vivant et surprenant, qui invite chacun &agrave; la d&eacute;couverte. </p>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/4ed01676-85d3-41c0-87c2-103e9611e74b/-/resize/1200x/-/format/auto/\"\n                                    srcset=\"https://cdn.uc.assets.prezly.com/4ed01676-85d3-41c0-87c2-103e9611e74b/-/resize/1200x/-/format/auto/ 1x, https://cdn.uc.assets.prezly.com/4ed01676-85d3-41c0-87c2-103e9611e74b/-/resize/2400x/-/format/auto/ 2x\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-4ed01676-85d3-41c0-87c2-103e9611e74b\"\n                data-id=\"4ed01676-85d3-41c0-87c2-103e9611e74b\"\n                data-original=\"https://cdn.uc.assets.prezly.com/4ed01676-85d3-41c0-87c2-103e9611e74b/-/inline/no/3840+_STAD_GENT_BRUGSE_POORT_1080x1350_SOME_SUPERKRAFT14.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/4ed01676-85d3-41c0-87c2-103e9611e74b/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/ce588d0c-ba40-44f1-8b10-930a38ef1bc6/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-ce588d0c-ba40-44f1-8b10-930a38ef1bc6\"\n                data-id=\"ce588d0c-ba40-44f1-8b10-930a38ef1bc6\"\n                data-original=\"https://cdn.uc.assets.prezly.com/ce588d0c-ba40-44f1-8b10-930a38ef1bc6/-/inline/no/SK-Persbericht-100BP-01.jpg\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/ce588d0c-ba40-44f1-8b10-930a38ef1bc6/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: left\"><strong>Credits </strong> \u200b </p><p style=\"text-align: left\">Art Director: Louise Windels \u200b \u200b </p><p style=\"text-align: left\">Copywriter: Silke Beurms \u200b \u200b </p><p style=\"text-align: left\">Head of Design: Caroline Vanneste \u200b </p><p style=\"text-align: left\">Senior Brand Designer: Arnaud Segers \u200b </p><p style=\"text-align: left\">Account Executive: Phebe Vanderstraeten \u200b </p><p style=\"text-align: left\">Account Executive: Luna Van Hoye \u200b </p><p style=\"text-align: left\">Creative Director: Koenraad Lefever \u200b </p><p style=\"text-align: left\">Strategic Director: Jef Raeman </p><p>&nbsp;</p>",
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