{
    "title": "Puur Gent et Superkraft \"niet te stoppen bij het shoppen\"  ",
    "modified_at": "2026-06-03 11:00:06",
    "published_at": "2026-06-03 11:00:00",
    "url": "https://superkraft.prezly.com/puur-gent-et-superkraft-niet-te-stoppen-bij-het-shoppen",
    "short_url": "http://prez.ly/ZUHd",
    "culture": "fr",
    "language": "FR",
    "slug": "puur-gent-et-superkraft-niet-te-stoppen-bij-het-shoppen",
    "body": "<p>La ville de Gand et PuurGent lancent, en collaboration avec Superkraft, leur nouvelle campagne visant &agrave; donner un coup de pouce aux commer&ccedil;ants locaux situ&eacute;s dans les zones de chantier du centre-ville. Les travaux routiers sont souvent synonymes de mauvaises nouvelles pour les commerces environnants. Les passants empruntent un autre itin&eacute;raire, les vitrines disparaissent derri&egrave;re les barri&egrave;res de chantier et le quartier est rapidement d&eacute;laiss&eacute;. </p><p>La r&eacute;alit&eacute; est tout autre. Les magasins sont ouverts et les commer&ccedil;ants sont pr&ecirc;ts &agrave; vous accueillir. Mais personne ne le voit &agrave; cause de toute la signalisation de chantier. </p><p>C&#039;est &agrave; partir de ce contraste que Superkraft a imagin&eacute; &laquo; Niet te stoppen bij het shoppen &raquo;. Une campagne qui renverse le langage visuel d&rsquo;un chantier. D&rsquo;un obstacle, elle en fait une invitation &agrave; guider les pi&eacute;tons vers les commer&ccedil;ants. Avec des panneaux &laquo; Stop &raquo; qui se transforment en panneaux &laquo; Shop &raquo;, des panneaux indicateurs qui sont d&rsquo;une grande perspicacit&eacute; et des banni&egrave;res de rue color&eacute;es. Ainsi, la zone de chantier ne devient pas un obstacle, mais la meilleure publicit&eacute; pour les commer&ccedil;ants locaux. \u200b </p><p>Une approche qui correspond &agrave; l&rsquo;ambition d&rsquo;aider les commer&ccedil;ants gantois, m&ecirc;me lorsque la ville elle-m&ecirc;me est &agrave; l&rsquo;arr&ecirc;t. \u200b \u200b \u200b </p><div id=\"video-9d5d5c68-ea9c-46f5-8788-acacd2dee2bc\" class=\"release-content-video release-content-video--embed release-content-video--contained\">\n    <div style=\"max-width: 80vh;\"><div style=\"left: 0; width: 100%; height: 0; position: relative; padding-bottom: 125%;\"><iframe data-iframely-url=\"https://iframely.net/api/iframe?url=https%3A%2F%2Fvimeo.com%2F1197999546%3Fshare%3Dcopy%26fl%3Dsv%26fe%3Dci%23_cb1780480067&key=8fe6cdec03482ac31f27a6ae8ea2fb3f\" data-img style=\"top: 0; left: 0; width: 100%; height: 100%; position: absolute; border: 0;\" allowfullscreen scrolling=\"no\" allow=\"encrypted-media *;\"></iframe></div></div><script async src=\"https://iframely.net/embed.js\" charset=\"utf-8\"></script>\n</div>\n    <figure\n        class=\"release-content-image release-content-image--contained release-content-image--align-center\"\n        data-component=\"image-zoom-popup\"\n        data-image-zoom-popup-selector=\".release-content-image__image\"\n        data-image-zoom-popup-i18n=\"data:application/json;base64,eyJEb3dubG9hZCI6IkRvd25sb2FkIn0=\"\n        data-image-zoom-popup-tracking-views-event=\"Story Image View\"\n        data-image-zoom-popup-tracking-download-event=\"Story Image Download\"\n        data-image-zoom-popup-placement=\"content\"\n    >\n        <div class=\"image-thumbnail-rollover\" style=\"width: 100%\">\n            <img\n                src=\"https://cdn.uc.assets.prezly.com/13f524fa-f6e1-4dd3-95c6-79ad49739ee9/-/resize/1200x/-/format/auto/\"\n                                class=\"release-content-image__image image-thumbnail-rollover__image\"\n                data-description=\"\"\n                id=\"image-13f524fa-f6e1-4dd3-95c6-79ad49739ee9\"\n                data-id=\"13f524fa-f6e1-4dd3-95c6-79ad49739ee9\"\n                data-original=\"https://cdn.uc.assets.prezly.com/13f524fa-f6e1-4dd3-95c6-79ad49739ee9/-/inline/no/Prezly-img3.png\"\n                data-mfp-src=\"https://cdn.uc.assets.prezly.com/13f524fa-f6e1-4dd3-95c6-79ad49739ee9/-/resize/1200x/-/format/auto/\"\n                alt=\"Story image\"\n            />\n            <div class=\"image-thumbnail-rollover__caption\">\n                <svg class=\"icon icon-expand image-thumbnail-rollover__caption-icon\">\n                <use xlink:href=\"#icon-expand\"></use>\n            </svg>            </div>\n        </div>\n\n        <figcaption class=\"release-content-image__caption\"></figcaption>\n    </figure>\n<p style=\"text-align: left\"><strong>CREDITS</strong> </p><p style=\"text-align: left\">Agency: Superkraft </p><p style=\"text-align: left\">Client: Stad Gent, Puur Gent </p><p style=\"text-align: left\">Client contact: Sofie Claeys</p><p style=\"text-align: left\">Managing partners: Lien Brouillard, Sam Lagaert </p><p style=\"text-align: left\">Creative Director: Koenraad Lefever </p><p style=\"text-align: left\">Strategic Director: Jef Raeman </p><p style=\"text-align: left\">Strategy: Febe Nolf \u200b </p><p style=\"text-align: left\">Account team: Jana Maes, Julie Meirlaen </p><p style=\"text-align: left\">Creatives: Girbe Bogaerts, Yannick De Haes </p><p style=\"text-align: left\">Design Director: Caroline Vanneste </p><p style=\"text-align: left\">Design: Arnaud Segers </p><p style=\"text-align: left\">Motion design: Kiet Janssens</p>",
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            "caption": "PUUR Gent Niet te Stoppen bij het Shoppen social video",
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