Duvel and Superkraft reach for the Sky
When Belgium’s most iconic beer brand, Duvel, partnered with Superkraft to create a Brussels airport campaign, the ambition was clear: make every arrival memorable.
The insight was simple yet powerful. After time abroad, Belgians crave the familiar taste of home, and few things say “welcome back” like a Duvel. At the same time, for international travelers arriving in Belgium, there is no better way to begin the journey than by discovering one of the country’s most loved specialty beers.
Superkraft translated that emotional truth into a campaign that greets returning Belgians with warmth and a smile, while inviting visitors to start their Belgian experience with an icon.
A simple idea, elevated at altitude.
Credits
Duvel-Moortgat
TrGlobal Brand Manager Duvel: Truc VO
Brand Director Duvel: Kris Stuyck
Superkraft
Account Manager: Jana Maes
Creative Team: Louise Windels & Silke Beurms
Creative Director: Koenraad Lefever
Strategic Director: Jef Raeman
Managing Director: Sam Lagaert
