Duvel and Superkraft reach for the Sky

When Belgium’s most iconic beer brand, Duvel, partnered with Superkraft to create a Brussels airport campaign, the ambition was clear: make every arrival memorable.

February 27, 2026

The insight was simple yet powerful. After time abroad, Belgians crave the familiar taste of home, and few things say “welcome back” like a Duvel. At the same time, for international travelers arriving in Belgium, there is no better way to begin the journey than by discovering one of the country’s most loved specialty beers.

Superkraft translated that emotional truth into a campaign that greets returning Belgians with warmth and a smile, while inviting visitors to start their Belgian experience with an icon.

A simple idea, elevated at altitude.

Credits

Duvel-Moortgat

TrGlobal Brand Manager Duvel: Truc VO

Brand Director Duvel: Kris Stuyck

Superkraft

Account Manager: Jana Maes

Creative Team: Louise Windels & Silke Beurms

Creative Director: Koenraad Lefever

Strategic Director: Jef Raeman

Managing Director: Sam Lagaert

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